Arts & Culture Program
Rebrand and visual identity system for Portland Parks & Recreation’s Arts & Culture Program. As lead designer, developed the creative direction and a vibrant, adaptable visual language emphasizing accessibility, creativity, and community connection. The system includes wordmarks, a color palette, graphic treatments, and catalog cover variations that bring diverse arts programs together under a cohesive visual identity.
Student Project
Brand identity for a neighborhood farm stand featuring original, hand-drawn produce illustrations inspired by fingerprints. The playful visual identity celebrates community, sustainability, and local character through applications including signage, promotional materials, stationery, and website design.
Project Connect
Developed the visual direction and led design for a campaign promoting recreation programs and activities throughout Portland. Created a cohesive visual approach using engaging imagery, typography, and layouts to communicate the variety and accessibility of community recreation opportunities. Featured applications include a poster and direct mailer.
Design competition entry for street banners identifying Montavilla’s business district. Developed a playful visual concept celebrating the neighborhood’s character through vibrant color and iconography inspired by its cafés, farmers market, and cycling culture.
Center for Black Arts & Culture
Developed the visual direction and led design of large-scale architectural graphics for the Interstate Firehouse Cultural Center, celebrating Black arts, culture, and community. Designed exterior banners, signage, and photographic window graphics, collaborating with stakeholders and coordinating production and installation to transform the building exterior into a cohesive visual statement.
Hope & Healing
Brand identity and collateral for a private counseling practice. Developed a logo, business card, and responsive website layout using color and typography to convey warmth, trust, and calm.
Hourglass Wellness
Logo exploration for a counseling practice. Developed visual concepts and variations expressing balance, mindfulness, and renewal.
Aquatics Hiring
Seasonal recruitment campaign for Portland Parks & Recreation’s Aquatics Division. Developed bold, high-visibility advertising graphics for buses, benches, and transit shelters, combining energetic visuals and clear messaging to attract prospective employees across Portland.
Freestanding banner series designed for Girl Scouts of Alaska outreach events. Combines vibrant color, approachable typography, and authentic photography to celebrate confidence, curiosity, and community while creating an engaging visual presence at events across the state.
